Samantha Manuel

Samantha Manuel is a seasoned marketing professional with over 25 years of experience in Branding, Communications, and Digital Strategy. A Certified Digital Marketing Professional, she began her career in Advertising, mastering strategic storytelling and digital engagement. Her diverse background has equipped her with extensive expertise in digital presence optimization, e-commerce marketing, and online reputation management across multiple industries.

For the past 10 years in the hospitality industry, Samantha has successfully led digital transformation and pre-opening marketing campaigns for several hotel properties, including the highly anticipated Grand Westside Hotel, the largest hotel in the Philippines. As Group Director for Digital Marketing & Reputation Management at Megaworld Hotels & Resorts, she spearheads digital and e-commerce marketing strategies across a portfolio of 13 properties—driving measurable growth in direct bookings, brand visibility, and customer engagement.

Samantha’s exceptional leadership has earned her numerous accolades, including being named Most Outstanding Marketing & Communications Leader by Megaworld Hotels in 2020, a Silver ANVIL Award in 2023, and recognition as a Top 3 finalist in Travel Daily’s Inspiring Women in Travel Asia 2024. She is also recognized for her contributions to sustainability, digital transformation, and customer experience strategies.

A member of the Digital Marketing Association of the Philippines, Samantha is a sought-after speaker and facilitator, sharing insights at industry events such as the Digital Travel APAC Summit in Singapore, where she champions innovation, e-commerce excellence, and best practices in hospitality marketing