Sam Woollard

At Travala.com, the world’s leading cryptocurrency-friendly travel booking service, Sam heads up the global brand and marketing strategies and promotion of over 3,000,000 travel products worldwide whilst being a strong advocate for the adoption of blockchain technology in the travel industry.

With over 20 years’ experience in marketing, sales, branding and strategy development, Sam has been at the forefront of the rapidly evolving digital and tech space and helped grow the presence of some of the world’s most well-known travel and tourism brands.

With a wealth of knowledge in applying emerging digital technologies to the travel sector—alongside his expertise in blockchain/web3 technologies, luxury travel, and loyalty programs—Sam has used his unique experience across both the tech and travel industries to pioneer new marketing strategies and become a respected leader in the tourism space.

Testament to his passion for travel, Sam has worked in senior management roles within the US, Europe, Middle East and Asia-Pacific region, including 15 years based in China and has built a strong network across multiple continents.

Sam is also a regular speaker at global marketing conferences, where he provides insights on specialist topics such as digital, mobile, loyalty and tourism marketing strategies, as well as branding, travel tech and innovation.