Ruusa Koskelainen

As Head of eCommerce Marketing & CRM at Finnair, Mrs. Ruusa Koskelainen has responsibility for a global digital and performance marketing actions, personalized customer dialogue, customer lifecycle strategy and loyalty program marketing. Mrs. Ruusa Koskelainen’s team holds responsibility for reaching a broad global audience both in paid online media and in Finnair’s own channels. Additionally Finnair Plus loyalty program marketing and engagement actions secure highly valuable customer relationship management towards the loyalty program members.

Mrs. Ruusa Koskelainen joined Finnair 4 years ago and she has a broad, over 10 years’ experience within the aviation and travel industry in general. Mrs. Koskelainen has held various positions linked to digital marketing, ecommerce, customer dialogue, CRM and loyalty at both airlines and tour operators