Rita Marini sees marketing and communication as an art in delivering authenticity effectively. As a strong advocate of authenticity, she continually seeks to challenge and innovate the way marketers communicate and engage audience – to be genuine, inspiring, and relevant. With more than thirteen years of experience in integrated marketing, Rita appreciates, and shares strong passion in the area of customer engagement and contextual marketing. Rita is based in Singapore and currently the Senior Director at SAP Hybris, responsible for the overall marketing strategy and programs for the APJ & Greater China region.