Digital Travel Summit APAC 2019

01 - 03 April, 2019

Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

Ravish Doctor

Head of Growth Marketing Asia
Luxury Escapes

3:30 PM Case Study Revolution: Breaking down my omnichannel marketing roadmap – How to quickly identify which channels are working so you can put together a high performing strategy

Ravish Doctor leads Growth Marketing in Asia for Luxury Escapes, one of Australia’s fastest growing travel companies, and is currently focused on building the brand in the region. Without a way to measure marketing channels you will have no way to discern what content, delivery venue and channels are most effective. Making an effort to measure marketing channels means you will be able to justify the expenditure and put together an omnichannel marketing plan that delivers customer experience results and contributes to the bottom line. During this interactive case study,  you’ll chat in groups and solve a key challenge raised during a case study presentation by Ravish who will break-down Luxury Escape’s omnichannel marketing plan:
·         How to determine what channels are most effective for the priority audience, based on past impact, audience needs and preferences, and channel availability
·         How to combine different channels based on the advantages and disadvantages of each
·         How to determine the appropriate timing and scheduling of the messages
·         How to decide on the resources available and how they will be allocated to different channels

Check out the incredible speaker line-up to see who will be joining Ravish.

Download The Latest Agenda