Ravi Shankar

Chief Marketing Officer AirAsia MOVE

Ravi Shankar is the Chief Marketing Officer (CMO) at AirAsia MOVE, bringing over 15 years of experience in branding, AI marketing, customer experience, data science, technology, and commerce across the Asia-Pacific region. Prior to rejoining Capital A in AirAsia MOVE, he served as CMO at CARSOME Malaysia, overseeing branding, marketing, growth, and customer experience across multiple Southeast Asian countries. Earlier in his career, he held roles at Google in India and Lion & Lion in Malaysia, focusing on campaign management and performance analytics, respectively. Ravi is known for his passion for integrating AI into marketing strategies to drive growth and enhance customer satisfaction.

Day 1 Agenda

9:50 AM Powerhouse Travel Voices: How did you adapt your strategies to respond to changing consumer behaviours and capitalise on what works while learning from past challenges?

• What are the biggest consumer behaviour shifts you’ve observed, and how have they impacted your business strategy?

• Which past marketing or commercial strategies no longer work, and what have you replaced them with?

• Looking ahead, what trends do you anticipate shaping the next wave of consumer expectations, and how are you

preparing for them?

Check out the incredible speaker line-up to see who will be joining Ravi.

Download The Latest Agenda