Ravi Shankar

Chief Marketing Officer AirAsia MOVE

Ravi Shankar is the Chief Marketing Officer (CMO) at AirAsia MOVE, bringing over 15 years of experience in branding, AI marketing, customer experience, data science, technology, and commerce across the Asia-Pacific region. Prior to rejoining Capital A in AirAsia MOVE, he served as CMO at CARSOME Malaysia, overseeing branding, marketing, growth, and customer experience across multiple Southeast Asian countries. Earlier in his career, he held roles at Google in India and Lion & Lion in Malaysia, focusing on campaign management and performance analytics, respectively. Ravi is known for his passion for integrating AI into marketing strategies to drive growth and enhance customer satisfaction.

Main Conference Day 2, Wednesday, 25 March 2026

11:10 AM Power Panel: How to transform social media engagement into measurable revenue through strategic content automation, real-time community management, and conversion-focused analytics

• How do you build scalable content production systems that maintain brand authenticity while enabling rapid response to trending topics and user-generated content opportunities?

• How do you implement real-time social listening and response strategies that convert inquiries into qualified leads while managing crisis situations and negative feedback effectively?

• How do you establish attribution models and conversion tracking that connect social media touchpoints to actual bookings, repeat business, and customer lifetime value across multiple platforms?

• How do you optimise social media ad spend allocation across platforms to maximize direct booking conversions while competing effectively against OTA remarketing campaigns?

• How do you leverage user-generated content and authentic traveller stories to build trust and social proof that drives immediate purchase decisions rather than just engagement metrics?

Check out the incredible speaker line-up to see who will be joining Ravi.

Download The Latest Agenda