Piotr Jakubowski

ex-CMO
GO-JEK

Check out the incredible speaker line-up to see who will be joining Piotr.

Download The Latest Agenda

Day 1: Tuesday, 21 April 2020

Tuesday, April 21st, 2020

9:05 AM Chairperson’s Opening: How to be distinctive in a price-driven competitive marketplace

Asia continues to enjoy strong performances in both inbound and outbound travel. The increased travel spends; positive geopolitical developments and major sporting events (2020 Olympics in Tokyo and 2022 Winter Olympics in Bejing) boost the region’s attractiveness. Now in many areas and aspects, the products of software-driven companies in Asia are simply being adopted more quickly and growing faster than those of companies in the West. Join Piotr who built the GO-JEK brand into one of the top 10 brands in Indonesia in less than 3 years as he demonstrates how to understand your purpose, design your voice and tell your story in an ever-changing world.

11:45 AM Keynote Panel: Data-driven personalization – What are the people, process and technology requirements for rolling out a practical strategy that delivers on your customers’ individual needs from the get go?

The concept of “personalization” has been touted by travel marketers so often in the last few years, that most would agree that it’s become a bit overused. It is time for travel brands to evolve beyond broad-based personalized targeting and get smarter about how they use their data. In this keynote panel, our experts will share:

How can you achieve personalization and relevancy at scale with deep learning?
How can you analyse customer touch points to identify areas for improvement and encourage internal collaboration to elevate customer experience across all channels?
How can you use the latest advances in technology to analyse your customer data and provide meaningful engagement that increases conversions?
How can you adapt digital experiences and technology as the interaction gap continues to shrink between human and machines?
How can you determine the appropriate level of personalisation for today’s digital travellers?

Day 2: Wednesday, 22 April 2020

Wednesday, April 22nd, 2020

8:50 AM Chairperson’s Recap of Day One

2:45 PM Indonesia – Interactive Panel: The Indonesian Tourism Industry – How can you capture a share of this lucrative and rapidly expanding travel market?

Join our this interactive deep-dive panel as our experts share their insights on:

What are the top challenges and opportunities in the Indonesian online travel market and how can you adapt your e-commerce strategy to them?
Where does the Indonesian tourist want to travel?
Creating a successful tourism marketing strategy – How can you find out what Indonesian tourists want to do whilst on holidays?
Which social platforms? In addition, how to best engage and build a brand presence?
Localization – How can you make sure you have your Indonesian tourist in mind when translating your website and optimizing your payment methods?
How can you best collaborate with OTA’s, metasearch and other digital players to sell your airline, destination, activity or hotel?

Digital Travel Summit APAC 2020