Digital Travel Summit APAC 2020

20 - 22 April, 2020

Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

Peter Pohlschmidt, Head of Digital at Malaysia Airlines

Peter Pohlschmidt


Head of Digital
Malaysia Airlines

Check out the incredible speaker line-up to see who will be joining Peter.

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Day 2: Wednesday, 22 April 2020

Wednesday, April 22nd, 2020


9:40 AM Airline Fireside Chat: How are airlines using AI and personalization to win the next generation of travellers?

The fundamental truth facing you is this – people buy experiences, not products. You must now deliver great experiences to win in an increasingly competitive world – competing for the hearts and minds of their customers – and exceeding their growing expectations at every point in the journey.
Join our fireside chat with experts from Singapore Airlines, Japan Airlines and XXX as they share their insights on how to optimize AI to offer unique personalized experiences to delight your customer:
  • How can you break through the noise and speak to your customers in a unique voice that leaves a lasting impression?
  • How can you provide meaningful and contextually relevant personalization to increase passenger revenue?
  • How can you track your customers’ digital habits in order to make it possible to understand physical behaviour?
  • How can you engage your customers at a personal, detailed level to “micro-personalise” your products and services?
  • How can you use voice, video and AR/VR to perform customer identity verification and to match passengers in order to enhance their user experience?
  • What have been the tangible results of these AI and Personalization applications to your organisation?