Digital Travel Summit APAC 2019

01 - 03 April, 2019

Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

Paul Pruangkarn

Director of Communications & External Affairs
Pacific Asia Travel Association (PATA)

2:30 PM Power Panel: Social media marketing in an experiential world – How is social media, like Facebook and Instagram, influencing today’s ‘experiential’ travellers and how can you adapt and profit from this new global trend?

We live in an experiential world where brands and loyalty are defined by the experience they deliver.The rise of experiential marketing has proven that the days when companies could rely on product quality and a positive image to reach the hearts and minds of their target audience are over. Despite a company being able to offer great features and benefits, it is the overall sensory experience that it can provide that now integrates a brand into the daily lives of consumers.
·         How do you create an effective destination marketing strategy to promote your brand and build awareness?
·         How do you build a Facebook marketing strategy when your internal budget is limited? What you should prioritise?
·         Is Facebook Messenger the best platform to create your bot for customer service purposes?
·         How do you integrate your CRM strategy (like push notification) with Facebook in order to increase the engagement and maximise the existing users?
·         Can your Instagram posts drive real direct bookings, or it is just for branding?

2:40 PM Power Panel: Future agencies – To what extent are consultants taking over the role of the agency, and what new agency models are needed?

The future of agencies will be in creating platforms that help brands make a customer's life easier and even better. To pull this off, agencies need to be consultants, and consultants need to be agencies. Helping clients design and manage platforms requires bringing business, brand, design, operation and technology together. But many agencies don't have the depth to play at this level. No wonder consulting firms are moving aggressively to this space. This panel will explore:
·         How can agencies better help a brand to come up with its main organising idea and establishing the disruptor vision?
·         How can agencies act as a partner to execute marketing operations that drive genuine, relevant and quantifiable outcomes for the business?
·         How agencies create/ co-invest in an "accelerator" construct that starts to create new propositions through a rapid test-and-learn model for future growth?

Check out the incredible speaker line-up to see who will be joining Paul.

Download The Latest Agenda