Olivier Jolidon

Global Head of CRM, Insights & Analytics AMAN

Day 1 Agenda

2:10 PM Panel: Harnessing data for hyperpersonalisation – How do you collect and analyse traveller data, enabling ultrapersonalised experiences from booking to post-trip engagement?

• Advanced data collection and integration – How can you aggregate data from multiple sources, including browsing behaviour, booking history, social media interactions, and realtime location tracking, to build a comprehensive traveller profile?

• How can you leverage machine learning and predictive analytics to be used to anticipate traveller preferences, recommend tailored itineraries, and deliver real-time, context-aware offers?

• Balancing personalisation and privacy – How can you implement hyper-personalisation while ensuring data security, compliance with regional privacy regulations (e.g., PDPA, GDPR), and maintaining traveller trust?

Day 2 Agenda

3:00 PM Synergy Workshop: Getting the most out of Customer Data Platforms (CDP) to create exceptional personalised experiences

• How to leverage customer profiles for improved journey marketing

• How to tailor products to match customer history and behaviour

• How to implement a CDP successfully and pitfalls to avoid

• How to keep customers loyal by providing a differentiated experience

Check out the incredible speaker line-up to see who will be joining Olivier.

Download The Latest Agenda