Digital Travel Summit APAC 2020

08 - 09 December, 2020


Niklas Schlappkohl, Senior Director, Travel Solutions at

Niklas Schlappkohl

Senior Director, Travel Solutions

Check out the incredible speaker line-up to see who will be joining Niklas.

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Day 2: Wednesday, 22 April 2020

Wednesday, April 22nd, 2020

2:45 PM Case Study: Reaching the right audience with the right content at the best ROI – How to create a solid, data-driven, cost-effective and performance-focused language strategy for your multilingual websites

·         How to identify and prioritize language markets through website data
·         How to optimize content type and translation type to maximize your budget and ROI
·         How to apply AI to content for secondary and tertiary language markets and content sections