Miretab Tesfaye

Director of Digital Ethiopian Airlines

Miretab Teklaye is Director Digital at Ethiopian Airlines responsible for definition of strategy and innovation, design and implementation of e-commerce.  During this time, Ethiopian Airlines e-commerce penetration increase by 100%. He has executed successfully the mobile first, cloud first strategy and result in more than 10% mobile app contribution to total sales volume.

Miretab has worked on digital transformation of Ethiopian Airlines ranging from operation, service, marketing and sales to back office business functions. He has also successfully led an Enterprise Service bus and Ethiopian Business Intelligence project which facilitate timely and informed decision making of the dynamic aviation business.