VP of Brand, Marketing & Digital Innovation The Ascott
Ms. Mindy Teo is the Vice President of Brand and Marketing for The Ascott Limited, taking care of the company’s online and offline marketing efforts, including the online customers’ Digital Experience. In addition, Ms. Teo leads Ascott’s newest serviced residence brand, lyf, which was launched in late 2016 as a co-living brand for the millennials and the millennial-minded.
Ms. Teo joined CapitaLand Limited in 2005 as the pioneer batch of the Graduate Development Programme, gaining broad-based exposure through several department rotations over an 18-month period.
She was deployed to The Ascott Limited in 2006 and over the past 10 years held key responsibilities in various departments. She was previously head of the Strategic Planning department which works closely with Ascott’s senior management in areas of Strategy Formulation, Communication & Execution, Research Support & Environment Scan and Corporate Planning. She also has experience in Talent Management & Organisational Development and Asset Management and was responsible for establishing Ascott’s Innovation department.
Ms. Teo has a Master in Science (Engineering) from the Massachusetts Institute of Technology and a Bachelor of Engineering from the University of Michigan.
Check out the incredible speaker line-up to see who will be joining Mindy.
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