Michelle Eve de Guzman

Michelle “Mich” de Guzman has over 15 years’ experience in marketing, advertising, public relations, corporate communications, and corporate social responsibility, in the highly competitive aviation, and tourism and travel industries. She leads the marketing team of the Philippines’ largest airline, Cebu Pacific Air, and has been heavily involved in the team’s digital evolution, from developing Cebu Pacific’s social media content playbook since 2010, to changing purchasing behaviors by disrupting the airline’s own sale events in 2019. Her team crafts and executes the airline’s marketing strategy in 14 countries, utilizing customer insights, marketing and ad technology, and branded content and experiences. Mich is also a founding board member of the Creator and Influencer Council of the Philippines, an organization of creators, influencers and marketers in the Philippines, which aims to shape, inspire, educate and empower the country’s creator and influencer industry. Prior to joining CEB, Mich was a PR consultant based in Cebu, working with an extensive network in the VisMin region. Mich has a Mass Communication degree, graduating magna cum laude and university honors, from Silliman University (2005).