Digital Travel Summit APAC 2019

01 - 03 April, 2019

Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

Michael Perera

Head of Loyalty & Product Owner of Go-Points

4:50 PM Case Study Revolution: Building a rewards strategy that works – How to use first party and third party data to target, retarget and retain more customers

Michael is responsible for the design, execution, and lead of the GO-POINTS and GO-DEALS product-tech and business streams of GO-JEK which include its growth, strategy, business development and operations. GO-POINTS is a loyalty program from GO-JEK exclusively for GO-PAY users.. In this interactive session,  you’ll chat in groups and solve a key challenge raised during Michael’s case study presentation: 

•How to analyse your customer’s behavior to design segment-specific loyalty program strategies
•How to use data to identify future opportunities to maximise customer lifetime value
•How to use algorithm to customise your carts to help your customer decide where to use their loyalty points
•How to increase customer satisfaction with your app as well as your rewards program 

Check out the incredible speaker line-up to see who will be joining Michael.

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