matt nicklow

• How do you implement real-time social listening and response strategies that convert inquiries into qualified leads while managing crisis situations and negative feedback effectively?

• How do you establish attribution models and conversion tracking that connect social media touchpoints to actual bookings, repeat business, and customer lifetime value across multiple platforms?

• How do you optimise social media ad spend allocation across platforms to maximize direct booking conversions while competing effectively against OTA remarketing campaigns?

• How do you leverage user-generated content and authentic traveller stories to build trust and social proof that drives immediate purchase decisions rather than just engagement metrics?