20 - 22 April, 2020
Resorts World Sentosa, Singapore
Contact Us: 65 6722 9455
VP of Digital Marketing, eCommerce & Distribution
Minor Hotels Group
Day 1: Tuesday, 21 April 2020
Tuesday, April 21st, 2020
11:45 AM Keynote Panel: Data-driven personalization – What are the people, process and technology requirements for rolling out a practical strategy that delivers on your customers’ individual needs from the get go?
- How can you achieve personalization and relevancy at scale with deep learning?
- How can you analyse customer touch points to identify areas for improvement and encourage internal collaboration to elevate customer experience across all channels?
- How can you use the latest advances in technology to analyse your customer data and provide meaningful engagement that increases conversions?
- How can you adapt digital experiences and technology as the interaction gap continues to shrink between human and machines?
- How can you determine the appropriate level of personalisation for today’s digital travellers?