Travelers today seem to have a wider variety of options to consider when jet-setting. In addition to the traditional or legacy airlines we’re all familiar with, there is also a growing number of low-cost – or budget – airlines taking to the skies. While they may share some similarities, traditional and low-cost airlines each offer distinct experiences. So, what do traditional airlines do differently to be more advantageous for travelers?
· How low-cost airlines changed the way you fly? Do you need to operate a low-cost flight as well to increase your number of sales?
· How do you approach personalisation? Do you focus on mobile and desktop design differentiation?
· How do you leverage AI to improve personalisation?
· Where are you at now with your chatbot? And, how do you use it to take your service to a higher altitude?
It has been reported that last 2017, the top 10 airline total ancillary revenue has jumped to US$29.7 billion. But not only airlines are leveraging the additional revenue from it, hotels, car rentals, and other verticals are also looking into tapping this business model. This panel will explore:
· How to work closely with your digital marketing team to promote your ancillary offerings through different channels to encourage more bookings
· How to build fresh ancillary revenue streams that fills a need that’s not yet anticipated by consumers to entice them to book directly to you
· How to localised offerings to enrich in-destination experiences for travellers
How to offer advise and personalised attention from the very beginning to bring a complete value proposition to improve the travel experience in-destination