In an age of ever-expanding digital interconnectivity, hotel digital marketing professionals must adapt to changing customer demands. But the best in the business aren’t satisfied to just adapt. And they would rather lead than follow, by surprising and delighting clients with daring and imaginative initiatives. Best practices in hotel digital marketing are changing on the fly. And in this session, you should be up to speed on, along with fascinating examples of how the hotel chains are putting them into action.
· 360-view of customers – How do you create a comprehensive accurate value of true customer behaviour and preferences and how do you take advantage of that?
· Revenue management, marketing and operations are operating in silos for hotel industry: How do you create a synchroised process that uses the technology across 3 departments?
· OTAs and the rise of sharing economy: How do you keep your focus on a quality experience while maintaining your leadership in the online world?