Marc Bichet

Marc is leading the group marketing strategy, brands and product developments expanding the overall hospitality portfolio to over 40 properties as of 2018. During his tenure, Marc has been leading the development of award winning lifestyle brand: Hotels G, the conception of trendy shared accommodation concept: Hostel G, the revival of luxury brand in Myanmar: The Strand Hotel & Cruise, the launch of Campus Student Co-living hubs and the in-vogue dining concepts operated by leading restaurant and bars platform R&B Lab.

In his previous Senior Executive roles, Marc was instrumental in the launch of several brands including Accor’s first Pullman Hotel in Asia, Hotel G pioneering the lifestyle market in China and overseeing the worldwide rebranding of Europ Assistance Group to name a few.

Marc received his Master’s Degree in Marketing with Honors and cumulates over 15 years marketing experience gained in Europe and Asia including spells with internationally recognised branding agencies, institutional firms and hospitality groups.

He is part of the Advisory Board of the Boutique & Lifestyle Lodging Association.