Kim Robertson

Kim Robertson is a highly skilled marketer and commercial strategist with over 22 years of experience in both B2B and B2C markets. She is widely recognised as an ‘over achiever’ in terms of identifying innovative solutions to optimise the customer experience and generate new and profitable revenue streams for the brands under her custodianship. Her experience spans the marketing of technology services, software, hardware, ISO standards, auditing services, across the IT, Auditing and Certification business travel service industries. Kim has proven marketers can go well beyond great segmentation and successful campaigns, to a place where we’re marketing leaders are adding more value than ever before by taking advantage of our unique deep understanding of the entire customer lifecycle. Kim believes that there is no other role in C-Suite that is rewarded with deep insights across the customer lifecycle, like the marketing leader. That’s if they choose to see and act.

In her work, Kim combines her pragmatic approach, with her make an impact or nothing attitude to achieve record breaking results for the brands she has had the honour of working for. She is super passionate about the significant role marketing leaders can play in the future strategic direction of organisations for long term, sustainable growth and has dedicated her career to testing and innovating new approaches to B2B strategy and marketing frameworks that make a positive impact to the bottom line. Kim started her successful career in advertising, before moving across to client side, with an IBM ‘start up’ before moving to ASX multinationals IBM and SAI Global, and for the past 3 years has been with Flight Centre Travel Groups largest supplier SME supplier of business travel services in Australia, Corporate Traveller.