Katsufumi Sato

Executive Director
Japan National Tourism Organization

Check out the incredible speaker line-up to see who will be joining Katsufumi.

Download The Latest Agenda

Day 2: Wednesday, 22 April 2020

Wednesday, April 22nd, 2020

10:30 AM Tourism Board Power Panel: Destination Marketing 2.0 – How can you put agility and personalization to work to know your customers better, predict what they want, and delight them to take away friction?

Join this interactive fireside chat with some of the region’s leading tourism boards as they demonstrate how they’re planning to realise their ambitions in continuing to grow tourism receipts (TR) and visitor arrivals (VA) in the next few years:

How can you achieve agile, bold and creative destination marketing that inspires and delivers results?
How can you tell better stories to reach consumers and get their attention?
How can you use science and data to influence and create more powerful and fun content?
How can you enhance and add value to consumer experiences rather than force new behaviours?
What are the core factors you consider when investing in digital marketing technologies?