Julia Simon

VP of APAC AB Tasty

Julia Simon is Vice President APAC at AB Tasty, leading regional growth and strategic expansion across Asia Pacific. With over 10 years at the company, she has played a key role in scaling its presence from Singapore to Sydney and driving the adoption of conversion rate optimisation among enterprise clients. A passionate advocate for data-driven digital experiences, Julia leverages deep market insight to help brands unlock customer value through optimisation, bringing a global perspective shaped by her experience across diverse markets and cross-functional teams.