Digital Travel Summit APAC 2020

20 - 22 April, 2020

Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

Jude Davidson, Regional Director, Asia, HomeAway at Expedia Group

Jude Davidson


Regional Director, Asia, HomeAway
Expedia Group

Check out the incredible speaker line-up to see who will be joining Jude.

Download The Latest Agenda

Day 1: Tuesday, 21 April 2020

Tuesday, April 21st, 2020


2:20 PM Power Panel: Market segmentation – How can you focus your marketing efforts on an individual customer segment so you can better cater to their specific wants and needs?

  • Different types of segmentation – How can you decide which approach (geographical, demographic, psychological or behavioral) works best for your organization?
  • How can you overcome common market segmentation mistakes to better prepare you and your team?
  • How to consolidate data from silos across your organization into a single comprehensive database with real-time updates across channels, journey contexts and touchpoints
  • How to build audiences that have the most value for your organization or represent a huge untapped opportunity
  • Test your strategy – How can you ensure that you have interpreted your responses accurately?