Joyce Bliss

In 2013 Joyce joined Enterprise Holdings and created the Global Promotions team at the world’s largest car rental company. She manages cross border performance marketing for the group’s Enterprise, Alamo and National brands. During her 25 years of experience in the travel industry she had international sales and marketing roles at companies including Europcar, Avis, Auto Europe and American Airlines.  

Joyce is now focused on building recognition for Enterprise Holdings’ three award winning brands in Asia. Enterprise’s brands are known in the United States for their trustworthiness, transparency and customer service. Joyce wants to make sure the same values are evident to consumers in Asia and so she’s focused on customer-centric promotions that bring real value to the traveler.