Jordan Heathfield

VP of Strategy, Insights & Connections Assembly

Jordan is a globally experienced marketing and media strategist with over 15 years of leadership across APAC and the U.S. He leads an award-winning regional team focused on elevating brand performance through the integration of strategic insights, creativity, and media innovation—delivering transformative growth for clients. Throughout his career, Jordan has partnered with both legacy and challenger brands to reimagine go-to-market strategies, localize brand storytelling, and drive measurable impact across complex markets. Jordan brings deep expertise from a wide range of sectors with experience extending to global leaders such as TikTok, Nike, Mandarin Oriental Hotel Group, Banyan Group, the Volkswagen Group and more. His category-spanning experience—ranging from travel and hospitality, beauty and luxury to tech, entertainment, and wellness—positions him to help global brands stay relevant and influential in a rapidly evolving world.