Jonathan Wan

Jonathan is the Director of Global Marketing at Japan Airlines, responsible for driving growth through digital and communication initiatives across JAL’s international markets. With over 10 years of experience in the marketing industry, he oversees the planning and execution of multi-regional campaigns spanning across Asia Pacific, Europe, and North America. Having lived in Singapore, Malaysia, Hong Kong, Switzerland, Japan and Canada, he is an advocate for diversity and the need for relevant, cross-cultural personalization. In addition to marketing, Jonathan is also a proponent of incorporating behavioral economics and design thinking to create more human-centric digital experiences