Jay Wardle

President & General Manager Adara - A RateGain Company

Jay Wardle serves as the President & GM of Adara, a RateGain Company, renowned as one of the world’s largest data exchange platforms with access to ethically sourced travel intent data. With over 20 years of experience in Ad-Tech and Media, Jay is recognized as a Growth & Culture-First Digital Leader. His career is defined by strategic leadership and a consistent drive for innovation through data. At Adara, Jay focuses on leveraging key insights to enhance ROI and digital profitability in the travel industry, effectively boosting revenue for travel brands. Renowned for his comprehensive approach, Jay excels in team building and cultivating a growth mindset. His expertise spans AdTech and advertising, encompassing revenue maximization, optimization of go-to-market strategies, sales, customer success, and advertising operations. Prior to this, Jay was the President of Dstillery, spearheading the company's evolution into a leading provider of custom audience solutions, significantly expanding its client base and revenue. Earlier in his career, he also established MettleWorks, wherein he delivered strategic insights to media and AdTech firms, achieving substantial revenue growth. He also worked at AOL and American Express managing pivotal global relationships, showcasing his operational rigor and effectiveness in achieving objectives. Jay's data-driven approach is central to his success in driving business growth. He holds an MBA in Leadership & Management from NYU and a BA in Advertising from Michigan State University.