James Park

CEO Rakuten Travel Singapore

James Park is the CEO of Rakuten Travel Singapore, where he leads the company's global business strategy and manages its globalization efforts. Prior to this role, he served as Vice General Manager, Global Country Management Department, Travel Business at Rakuten, spearheading the expansion of Rakuten Travel into 14 countries and guiding the development of its global travel platform. James also brings experience as COO of the travel startup, where he led organizational growth and managed the hotel booking platform. Earlier in his career, he drove significant market growth at Expedia Group as Senior Commercial Manager in Korea.

Day 2 Agenda

9:10 AM C-Suite Interview: How to balance globalisation and localisation to effectively engage diverse APAC market

• Cultural nuances & consumer behaviour – Understanding regional preferences, language adaptation, and buying behaviours to create locally relevant yet globally consistent messaging

• Technology & personalisation at scale – Leveraging AI, data analytics, and automation to deliver personalized experiences while maintaining brand consistency across diverse APAC markets

• Agile strategies for market adaptation – Developing flexible go-to-market approaches that align with regulatory requirements, payment preferences, and digital landscapes unique to each APAC region

Check out the incredible speaker line-up to see who will be joining James.

Download The Latest Agenda