Haaziq Buksh

Digital Marketing Manager Tourism Fiji

He is the Digital Marketing Manager at Tourism Fiji, where he works alongside their Global Head of Digital to oversee digital strategy across CRM, website, social media, and paid media channels. His focus is on improving the customer journey, driving global engagement, and supporting our strategic priorities through data-driven marketing.

Day 1 Agenda

2:10 PM Panel: Harnessing data for hyperpersonalisation – How do you collect and analyse traveller data, enabling ultrapersonalised experiences from booking to post-trip engagement?

• Advanced data collection and integration – How can you aggregate data from multiple sources, including browsing behaviour, booking history, social media interactions, and realtime location tracking, to build a comprehensive traveller profile?

• How can you leverage machine learning and predictive analytics to be used to anticipate traveller preferences, recommend tailored itineraries, and deliver real-time, context-aware offers?

• Balancing personalisation and privacy – How can you implement hyper-personalisation while ensuring data security, compliance with regional privacy regulations (e.g., PDPA, GDPR), and maintaining traveller trust?

Check out the incredible speaker line-up to see who will be joining Haaziq.

Download The Latest Agenda