Greg Armshaw

Senior Director of Strategy, APAC Brightcove

As Brightcove’s Senior Director of Strategy in APAC, Greg consults with enterprises, helping them create strategies to build businesses with video. He has more than 20 years of experience in advertising and digital marketing, and has rich experience in building consumer offerings in the enterprise brands and media sector in Asia. Greg is based in Singapore. As a consultant and strategist, Greg has led Brightcove to achieve a dominant market position in the region with digital-first companies, Free to Air TV and Pay TV content owners. He is a regular commentator on industry topics, especially on the opportunity for premium publishers to build new competencies in digital, by driving real value for advertising partners.