The world’s most populous nation and second largest economy is a notoriously complicated market for non-Chinese companies. These increasingly discerning shoppers are younger, focused on health, and more brand savvy than ever, and they demand more from the products and services they buy. Both global and local companies must understand these nuances if they hope to craft brand and product messages that appeal to them. This interactive panel will explore:
· How do you use WeChat, and what other chat platforms that works, to reach the lucrative Chinese outbound travel market?
· What are the personalised content that appeals to the Chinese travellers, and what doesn’t?
· How do you adopt your products to China’s expanding army of middle-class travellers?
· What are the key considerations in localising your products and service to the Chinese market? Which is more important – offering budget, affordable products or more experience-related ones?