08 - 09 December, 2020
Day 1: Tuesday, 21 April 2020
Tuesday, April 21st, 2020
4:40 PM Power Panel: The State of MarTech 2020 – How can you optimize your tech stack to create only the most relevant and meaningful experiences, before, during, and after every trip?
Join our Power Panel of experts as they share their insights on how to optimize your MarTech in 2020 and for years to come:
- How can you navigate the huge quantity of MarTech solutions in the travel industry and what should you be looking out for?
- How can digital technology support and contribute towards your business objectives?
- What are the structural and skill needs for optimal MarTech execution?
- How can you use a mix of technology and commercial strategies to radically shift customers buying patterns and behaviour to a digital-first engagement?
- How can you meet the needs of your customer in real-time using advances in AI technology? How can you decide if you should go in-house or collaborate with third party providers? How can you best overcome your internal MarTech skill set challenges?
- What do you see as the next big trends in MarTech? In addition, how will it change the way you do business?