Eric Thain

Eric Thain is the Director, Customer & Brand for HK Express, overseeing all aspects of customer experience, brand, marketing, digital, social media, PR & CRM for HK Express. As the modern chief marketer, Eric spearheads the company’s customer-centric business transformation, championing growth through holistic CXM across all functional departments. Eric is a hybrid experienced business leader with profound mixed discipline experience in developing Integrated Marketing Strategies and leading Digital Transformation projects across APAC (including a decade of in-market experience in China). Eric sits on the Board of Advisors in various Marketing Associations, advising issues that affect the marketing industry. Eric is a recipient of numerous personal & team awards in marketing, including APAC Brand Communicator of The Year & '100 Smartest Digital Marketing Leaders' by the World Digital Marketing Congress. He is also Chair of the Artificial Intelligence Society of Hong Kong, pushing the role & integration of AI in the modern brand space.