Digital Travel Summit APAC 2020

20 - 22 April, 2020

Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

Eric Thain, GM at HK Express

Eric Thain


GM
HK Express

Check out the incredible speaker line-up to see who will be joining Eric.

Download The Latest Agenda

Day 1: Tuesday, 21 April 2020

Tuesday, April 21st, 2020


4:20 PM Interactive Panel: The abrupt decline of Chinese travelers – What can you do next

Join this interactive deep-dive panel as our experts share their insights on:
  • What are the top challenges and opportunities in the Chinese online travel market and how can you adapt your e-commerce strategy to them?
  • Where does the Chinese tourist want to travel?
  • Creating a successful tourism marketing strategy – How can you find out what Chinese tourists want to do whilst on holidays?
  • Which social platforms and how to best engage and build a brand presence?
  • Localization – How can you make sure you have your Chinese tourist in mind when translating your website and optimizing your payment methods?
  • How can you best collaborate with OTA’s, metasearch and other digital players to sell your airline, destination, activity or hotel?
  • How do you leverage your unique brand to humanize your customers and recognize that they are more than data points?