Digital Travel Summit APAC 2020

08 - 09 December, 2020


Emil Petrov, Head of Strategy at Tourism New Zealand

Emil Petrov

Head of Strategy
Tourism New Zealand

Check out the incredible speaker line-up to see who will be joining Emil.

Download The Latest Agenda

Day 1: Tuesday, 21 April 2020

Tuesday, April 21st, 2020

12:55 PM Tourism New Zealand Personalization Journey: How Tourism New Zealand optimizes creative, channel, and audiences across the consumer journey to efficiently and effectively influences people’s decisions to visit the country

Tourism New Zealand is a government agency responsible for encouraging global travelers to visit the country. As digital’s role in travel research, planning, and booking gets bigger, Tourism New Zealand is increasingly focusing on connecting with people online — particularly with its award-winning 100% Pure New Zealand campaign. In this presentation, Emil will share:
  • How to create a sophisticated personalization roadmap that helps you engage with your customer
  • How to track every action that your customer takes along the sales funnel to help you to better understand how to personalize their experience
  • How to build different personalization scenarios and create hyper personalized, targeted messaging to your customers

4:20 PM Power Panel: Get wired for customer journeys, not just transactions – How can you optimize loyalty and the lifetime value of customers in 2020 and beyond?

  • How can you use advanced journey analytics to understand customer behaviors better and motivations across touchpoints and over time?
  • Conversational commerce – How can you engage in more relevant, personalized and helpful interactions with customers at scale?
  • How can you use deep-learning algorithms with natural language understanding (NLU) to help customers express their needs naturally through AI and bot technology?
  • How can you take advantage of economies of scale while bringing in human expertise when it makes the most difference?
  • How can you get your sales and service teams to share information across department lines, with a common mission to improve the customer experience from end-to-end?

Day 2: Wednesday, 22 April 2020

Wednesday, April 22nd, 2020

10:30 AM Tourism Board Power Panel: Destination Marketing 2.0 – How can you put agility and personalization to work to know your customers better, predict what they want, and delight them to take away friction?

Join this interactive fireside chat with some of the region’s leading tourism boards as they demonstrate how they’re planning to realise their ambitions in continuing to grow tourism receipts (TR) and visitor arrivals (VA) in the next few years:
  • How can you achieve agile, bold and creative destination marketing that inspires and delivers results?
  • How can you tell better stories to reach consumers and get their attention?
  • How can you use science and data to influence and create more powerful and fun content?
  • How can you enhance and add value to consumer experiences rather than force new behaviours?
  • What are the core factors you consider when investing in digital marketing technologies?