Digital Travel Summit APAC 2020

20 - 22 April, 2020

Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

Emil Petrov, Head of Strategy at Tourism New Zealand

Emil Petrov


Head of Strategy
Tourism New Zealand

Check out the incredible speaker line-up to see who will be joining Emil.

Download The Latest Agenda

Day 1: Tuesday, 21 April 2020

Tuesday, April 21st, 2020


12:55 PM Tourism New Zealand Personalization Journey: How Tourism New Zealand optimizes creative, channel, and audiences across the consumer journey to efficiently and effectively influences people’s decisions to visit the country

Tourism New Zealand is a government agency responsible for encouraging global travelers to visit the country. As digital’s role in travel research, planning, and booking gets bigger, Tourism New Zealand is increasingly focusing on connecting with people online — particularly with its award-winning 100% Pure New Zealand campaign. In this presentation, Emil will share:
  • How to create a sophisticated personalization roadmap that helps you engage with your customer
  • How to track every action that your customer takes along the sales funnel to help you to better understand how to personalize their experience
  • How to build different personalization scenarios and create hyper personalized, targeted messaging to your customers

Day 2: Wednesday, 22 April 2020

Wednesday, April 22nd, 2020


10:30 AM Tourism Board Power Panel: Destination Marketing 2.0 – How can you put agility and personalization to work to know your customers better, predict what they want, and delight them to take away friction?

Join this interactive fireside chat with some of the region’s leading tourism boards as they demonstrate how they’re planning to realise their ambitions in continuing to grow tourism receipts (TR) and visitor arrivals (VA) in the next few years:
  • How can you achieve agile, bold and creative destination marketing that inspires and delivers results?
  • How can you tell better stories to reach consumers and get their attention?
  • How can you use science and data to influence and create more powerful and fun content?
  • How can you enhance and add value to consumer experiences rather than force new behaviours?
  • What are the core factors you consider when investing in digital marketing technologies?