Digital Travel Summit APAC 2019

01 - 03 April, 2019

Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

Eerika Enne

Manager of Travel Retail Sales

5:20 PM Case Study Revolution: How to create personalised offers designed to increase the quality of the flight, boost revenues and differentiate yourself from competitors

Eerika is responsible for leading the Travel retail sales & development at Finnair. She has a background in CX development and management consulting. Over the past decade, the role of ancillary revenues in top-line growth for airlines has grown significantly. Personalised services for flyers, including entertainment options, in-flight shopping, food-sales, and other a la carte features are projected to continue to increase in importance. In this interactive session,  you’ll chat in groups and solve a key challenge raised during a case study presentation by Eerika who will shed light on: 
·         How to provide ancillary business as your best loyalty program to deliver the best experience
·         How to educate your customer during pre-trip stage to make sure your guests reap the benefits of those services beforehand
·         How to use analytics to drive customer engagement to increase your share of ancillary revenue effectively
·         How to continuously engage your customers with your promotions and services without being aggressive as part of delighting their experience

Check out the incredible speaker line-up to see who will be joining Eerika.

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