August 12 - 13, 2025
One Farrer Hotel, Singapore
In his current role at Trip.com, Mr. Edmund Ong drives the company’s strategic goals and growth across Southeast Asia. He plays a pivotal role in formulating and executing strategies that enhance brand equity and foster customer loyalty through exceptional experiences and innovative products for a rapidly expanding user base in the region.
As the General Manager for Trip.com Singapore, Edmund actively builds and nurtures high-level relationships with key stakeholders, including government agencies and industry leaders, to support the company's objectives and initiatives.
With over two decades of experience in the hospitality sector, Edmund has a proven track record in leading digital and technological transformations and executing targeted campaigns that significantly boost market share. His extensive expertise makes him a sought-after speaker at international conferences and workshops on various industry topics.
Outside of his professional life, Edmund is dedicated to personal fitness, engages in volunteer work for social causes, enjoys watching football, and values quality time travelling with his family
• Cultural nuances & consumer behaviour – Understanding regional preferences, language adaptation, and buying behaviours to create locally relevant yet globally consistent messaging
• Technology & personalisation at scale – Leveraging AI, data analytics, and automation to deliver personalized experiences while maintaining brand consistency across diverse APAC markets
• Agile strategies for market adaptation – Developing flexible go-to-market approaches that align with regulatory requirements, payment preferences, and digital landscapes unique to each APAC region
Check out the incredible speaker line-up to see who will be joining Edmund.
Download The Latest Agenda