Eddie Liu

Global Head of Loyalty & Marketing Strategy Digital Alchemy

Eddie has over two decades of marketing experience spanning all facets of marketing from creative, brand, traditional, and digital disciplines across multiple industries and Fortune 50 enterprises. Having spent the past decade at Digital Alchemy, his expertise is in CRM Marketing Strategy and Marketing Automation, helping organisations design data-driven lifecycle programs that drive customer engagement, loyalty, and long-term value.

Main Conference Day 1, Tuesday, 24 March 2026

9:00 AM Partner Evaluation & Innovation Roundtables

Join this 1.5 hour of end user only workshop, giving you the time efficient opportunity to evaluate the latest and greatest initiatives coming to market with your peers. You will be split into groups of 8-10 evaluating each technology/solution on roundtables in 25-minute blocks.

Pose questions, voice your concerns, and discuss your views with your peers to leave no stone unturned when evaluating these initiatives.

Roundtable 1: Beyond the play button: Orchestrating AI and data for the next era of traveler engagement

Speakers:

John Huang, Sr. Manager, Sales, APAC, Vimeo

Lawrence de Boucherville, Sr. Account Executive, Vimeo

Roundtable 2 Next generation loyalty and Agentic AI - a strategy for customer growth in the hospitality and travel sector

Speakers:

Chris Tew, Regional Head, Digital Alchemy

Eddie Lui, Global Head of Loyalty and Marketing Strategy, Digital Alchemy

Magesh Rajagopal, Hospitality and Travel Lead, Salesforce

Roundtable 3: Turning Age from a Risk Factor into a Design Advantage

Speakers:

Ramakrishnan C.N, CPO & Co-Founder, Greytt

Preethi Sanjeevi, CEO & Co-Founder, Greytt

Check out the incredible speaker line-up to see who will be joining Eddie.

Download The Latest Agenda