Digital Travel Summit APAC 2025

August 12 - 13, 2025

One Farrer Hotel, Singapore

Dawn Jeremiah

Vice President, Global Brand Marketing Go City | Leisure Pass Group

Dawn is a passionate and driven marketing leader who prioritizes the end customer. She spent 20 years in travel, marketing, technology, media and TV broadcasting roles in San Francisco, Kuala Lumpur, Hong Kong and Singapore. Her foray into travel and tourism began at a regional content marketing agency based in Singapore before joining a travel metasearch portal KAYAK under Booking Holdings. She joined Go City® six months before the pandemic hit, led customer localization, as well as B2C customer growth and ecommerce sales recovery focusing on Greater China, North Asia, India and Australia. Dawn has since transitioned from her role in APAC to assume a broader global responsibility via a promotion as the Vice President of Global Brand Marketing. She now leads the brand, social, public relations, and creative teams on an international level. Go City® continues to be the global leader in city sightseeing passes which includes brands like London Pass ®, New York Pass ®, Paris Pass ™, along with a growing list of 30+ cities worldwide.

Day 1 Agenda

2:10 PM Panel: How do you track ROI to justify your social media marketing spend effectively?

• Setting clear KPIs – What key performance indicators (KPIs) should you establish to measure the success of your campaigns, ensuring alignment with overall business objectives? 

• Attribution models that work – How can you apply different attribution models (e.g., firsttouch, last-touch, multi-touch) to accurately assign value to social media interactions and track ROI across the buyer's journey?

• What tools and platforms can you leverage to monitor campaign performance, track conversions, and calculate ROI effectively across various social media channels?

Check out the incredible speaker line-up to see who will be joining Dawn.

Download The Latest Agenda