Dawn Jeremiah

• Setting clear KPIs – What key performance indicators (KPIs) should you establish to measure the success of your campaigns, ensuring alignment with overall business objectives? 

• Attribution models that work – How can you apply different attribution models (e.g., firsttouch, last-touch, multi-touch) to accurately assign value to social media interactions and track ROI across the buyer's journey?

• What tools and platforms can you leverage to monitor campaign performance, track conversions, and calculate ROI effectively across various social media channels?