Digital Travel Summit APAC 2020

08 - 09 December, 2020


Christina Templin, GM of Marketing at Fiji Airways

Christina Templin

GM of Marketing
Fiji Airways

Check out the incredible speaker line-up to see who will be joining Christina.

Download The Latest Agenda

Day 2: Wednesday, 22 April 2020

Wednesday, April 22nd, 2020

3:35 PM Case Study: How to use Multi-Layer Optimization over Facebook to scale in 2020

Christina’s experience in marketing covers brand management, building, global offline advertising experience and working directly and closely with global technology partners like Google, Facebook, Sojern and Adphorus. This is to implement best practices & to explore new innovative solutions across various Digital Marketing channels putting Fiji Airways at the forefront of emerging technologies that drives brand awareness and revenue while optimising spend to reduce cost of sale. In this presentation, she will share:
  • How can you adopt multi-layer optimization on your Facebook Prospecting campaigns in order to reach a broader and more relevant audience and drive more traffic to your website, moving travelers from the consideration stage and ultimately increasing website purchases
  • What does Cross Campaign Optimization with Bid Multipliers look like.
  • Why you need AI-powered solutions to optimize effectively and scale on Facebook.
  • How did Fiji Airways execute their US Pilot to achieve a 68% lift in website purchases, a 37% reduction