Chris Legaspi

Chief Commercial Officer Archipelago International

Chris Legaspi leads the commercial strategy at Archipelago International, one of Asia’s largest hotel management groups. As Chief Commercial Officer, he oversees revenue management, digital distribution, B2B sales, and brand development across 200+ hotels in the region. He is a Certified Revenue Management Executive, Certified Hotel Industry Analyst, Certified Hotel Sales Leader, and a Certified Digital Marketing Professional. Chris is currently pursuing his Executive MBA at the Asian Institute of Management. A frequent speaker at industry events, Chris advocates for data-driven, tech-enabled revenue strategies tailored for emerging markets. He recently developed FluxRate, an AI-powered pricing engine designed to help budget hotels drive profitability without relying on expensive RMS tools.

Day 1 Agenda

9:00 AM Chairperson Opening Remarks

2:00 PM Track Chair’s Remarks

Day 2 Agenda

9:05 AM Chairperson’s Recap of Day One

10:20 AM Interview: How to tailor personalised payments for every traveller to enhance convenience and loyalty

11:10 AM Keynote Panel: How to evolve beyond Google SEO to stay competitive in a changing search landscape

• Diversifying traffic sources – Exploring alternative search engines, social media discovery, AI-driven search, and marketplace optimisation to reduce dependence on Google • Adapting to algorithm shifts – Understanding Google's evolving ranking factors, leveraging first-party data, and optimising for AI-driven search experiences like SGE (Search Generative Experience)

• Content & experience optimisation – Prioritising high-quality, user-centric content, video SEO, and omnichannel engagement to capture audiences beyond traditional search

1:40 PM Track Chair’s Remarks

3:20 PM Wrap-Up Roundtable: Reflect, Plan, Execute, Achieve

Gather around as we wrap up our summit with an informal roundtable discussion. Here, each industry-specific group will reflect on key insights gained over the past 2 days and strategise on how to implement these learnings back in the office.

Join us for an engaging session as we solidify our takeaways and plan our next steps for success.

4:20 PM Closing Remarks: Chris Legaspi, Chief Commercial Officer, Archipelago International

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda