Chetan Patel

Vice President, Marketing Dusit International

Chetan Patel, a seasoned marketing executive with over two decades in hospitality, currently serves as Vice President, Marketing at Dusit International. He is recognized for his expertise in driving digital transformation and brand building, leveraging data-driven strategies to enhance revenue growth. Chetan excels in optimizing marketing spend across diverse channels, focusing on personalized guest experiences and CRM strategies to cultivate lasting loyalty. He champions direct booking tactics, including loyalty programs and targeted offers, to improve profitability and reduce reliance on third-party platforms.

Chetan remains at the forefront of hotel marketing trends, demonstrating a keen understanding of the evolving digital landscape and guest behavior. He prioritizes seamless technology integration, effective guest messaging, and the development of compelling brand narratives that resonate across all touchpoints. As a thought leader, he emphasizes adaptability, innovation, and fostering team engagement, ensuring his strategies align with dynamic market demands and optimize revenue generation through strategic pricing and promotion management.

Day 1 Agenda

4:00 PM Panel: How do you design loyalty programs around traveler priorities to maximise revenue and brand loyalty?

• What are the key preferences and pain points of your target travelers, and how can you tailor loyalty programs to address these needs effectively?

• How can you leverage data and personalisation to create customised rewards that resonate with different traveler segments and drive repeat business?

• What innovative loyalty features can you incorporate, such as tiered benefits or exclusive experiences, to not only increase revenue but also enhance long-term brand loyalty?

Day 2 Agenda

10:55 AM Keynote Panel: How to evolve beyond Google SEO to stay competitive in a changing search landscape

• Diversifying traffic sources – Exploring alternative search engines, social media discovery, AI-driven search, and marketplace optimisation to reduce dependence on Google • Adapting to algorithm shifts – Understanding Google's evolving ranking factors, leveraging first-party data, and optimising for AI-driven search experiences like SGE (Search Generative Experience)

• Content & experience optimisation – Prioritising high-quality, user-centric content, video SEO, and omnichannel engagement to capture audiences beyond traditional search

2:10 PM Panel: How do you build consistent travel experiences across all digital touchpoints to enhance customer engagement and drive loyalty?

• How can you ensure seamless integration between web, app, and mobile platforms to provide a unified experience for travellers?

• What role does personalisation play in creating consistent travel experiences across multiple digital touchpoints?

• How do you measure and track customer satisfaction and engagement across different digital platforms to continuously improve the user experience?

Check out the incredible speaker line-up to see who will be joining Chetan.

Download The Latest Agenda