August 12 - 13, 2025
One Farrer Hotel, Singapore
Chetan Patel, a seasoned marketing executive with over two decades in hospitality, currently serves as Vice President, Marketing at Dusit International. He is recognized for his expertise in driving digital transformation and brand building, leveraging data-driven strategies to enhance revenue growth. Chetan excels in optimizing marketing spend across diverse channels, focusing on personalized guest experiences and CRM strategies to cultivate lasting loyalty. He champions direct booking tactics, including loyalty programs and targeted offers, to improve profitability and reduce reliance on third-party platforms.
Chetan remains at the forefront of hotel marketing trends, demonstrating a keen understanding of the evolving digital landscape and guest behavior. He prioritizes seamless technology integration, effective guest messaging, and the development of compelling brand narratives that resonate across all touchpoints. As a thought leader, he emphasizes adaptability, innovation, and fostering team engagement, ensuring his strategies align with dynamic market demands and optimize revenue generation through strategic pricing and promotion management.
• Diversifying traffic sources – Exploring alternative search engines, social media discovery, AI-driven search, and marketplace optimisation to reduce dependence on Google • Adapting to algorithm shifts – Understanding Google's evolving ranking factors, leveraging first-party data, and optimising for AI-driven search experiences like SGE (Search Generative Experience)
• Content & experience optimisation – Prioritising high-quality, user-centric content, video SEO, and omnichannel engagement to capture audiences beyond traditional search
Check out the incredible speaker line-up to see who will be joining Chetan.
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