Chetan Patel

• What are the key preferences and pain points of your target travelers, and how can you tailor loyalty programs to address these needs effectively?

• How can you leverage data and personalisation to create customised rewards that resonate with different traveler segments and drive repeat business?

• What innovative loyalty features can you incorporate, such as tiered benefits or exclusive experiences, to not only increase revenue but also enhance long-term brand loyalty? 

• Diversifying traffic sources – Exploring alternative search engines, social media discovery, AI-driven search, and marketplace optimisation to reduce dependence on Google • Adapting to algorithm shifts – Understanding Google's evolving ranking factors, leveraging first-party data, and optimising for AI-driven search experiences like SGE (Search Generative Experience)

• Content & experience optimisation – Prioritising high-quality, user-centric content, video SEO, and omnichannel engagement to capture audiences beyond traditional search

• How can you ensure seamless integration between web, app, and mobile platforms to provide a unified experience for travellers?

• What role does personalisation play in creating consistent travel experiences across multiple digital touchpoints?

• How do you measure and track customer satisfaction and engagement across different digital platforms to continuously improve the user experience?