Charlene Ree

Founder & CEO EternityX

Charlene Ree is a renowned digital trailblazer and the Founder & CEO of EternityX Marketing Technology Limited. With over two decades of experience in digital advertising and a deep passion for Martech, Charlene has emerged as a leading expert in AI and hyper-personalization, particularly within the Greater China and APAC regions. Under her guidance, EternityX has become a trusted partner for an impressive array of prestigious clients, including major tourism boards like Hong Kong Tourism Board, Thailand Tourism Board and Saudi Tourism Board; leading airlines such as Qatar Airways, Cathay Pacific, Iberia Air, and Air Canada; prominent hotel groups including Hilton, Hyatt, The Ascott Group; luxury conglomerates like LVMH, Richemont and Kering Groups; and top financial institutions such as HSBC, Mastercard and Standard Chartered. Since its inception in 2018, EternityX has been at the forefront of the Martech industry, leveraging proprietary AI programmatic technology to navigate the complex digital media landscape in China. This technology harnesses over 100 billion audience data points to enable precise targeting and efficient ad placements, thereby optimizing marketing strategies and delivering valuable insights. Charlene's profound understanding of the nuances of the Chinese market and her strategic use of technology have earned her various accolades, including the Golden Mouse Award - Best Digital Marketing Platform of the Year 2024, the Impactful Digital Marketing Technology Company of the Year 2024 , and helped our client Ocean Park to win the IAB Hong Kong Digital Media Awards - Best Use of Martech, Best Use of Data & Insights and Best Use of Adtech & Programmatic Advertising. Beyond her business acumen, Charlene is recognized as a thought leader in digital marketing. Her insights are frequently featured in leading international media, including Bloomberg, Nikkei, and South China Morning Post, as well as industry-specific publications such as Marketing Interactive. She is celebrated for her strategic approach to digital marketing, harnessing the unique opportunities within the Chinese digital ecosystem to drive significant market transformations for brands.