The future of agencies will be in creating platforms that help brands make a customer's life easier and even better. To pull this off, agencies need to be consultants, and consultants need to be agencies. Helping clients design and manage platforms requires bringing business, brand, design, operation and technology together. But many agencies don't have the depth to play at this level. No wonder consulting firms are moving aggressively to this space. This panel will explore:
· How can agencies better help a brand to come up with its main organising idea and establishing the disruptor vision?
· How can agencies act as a partner to execute marketing operations that drive genuine, relevant and quantifiable outcomes for the business?
· How agencies create/ co-invest in an "accelerator" construct that starts to create new propositions through a rapid test-and-learn model for future growth?