Candice Iyog

VP of Marketing & Distribution Cebu Pacific

Candice A. Iyog has been leading the Marketing team of Cebu Pacific Airsince 2003, when she served as the Director for Marketing. In 2007, she was appointed as the Vice President for Marketing and Product, successfully launching the low cost airline’s “Go Fares” or year-round low fares, and the airline’s re-fleeting campaign.

For outstanding marketing innovations she launched for Cebu Pacific, she was recognized by Mansmith and Fielders as a Young Market Masters Awardee for Service Marketing in 2007.

A year later, she was appointed as Vice President for Marketing and Distribution, expanding her role to include passenger sales, e-commerce, call center and ticketing. Her role has continued to evolve with the changing needs of the organization. Currently, she leads the following departments: Marketing, Distribution, Ancillary Revenue, Digital Customer Experience, Customer Care, Analytics, Marketing & Corporate Communications. One of her recent accomplishments was the establishment of a World-class Customer Command Center for Cebu Pacific in 2017 - the first in Asia.

She is a Culture, Transformation & Change champion.

Prior to joining the airline, she set-up Jobstreet Philippines, Inc. (a Joint Venture Company of Summit Media with Jobstreet Malaysia) and served as the General Manager from 1999 until 2003. Her leadership brought the company to a No. 1 position in the Online Recruitment Solutions industry.

In 1997, she was the Marketing Manager for Nabisco Philippines, Inc. where she successfully launched regionally sourced Nabisco Global brands in the Philippines.

She studied Business Management at the Ateneo de Manila University (1994).