Burhanuddin Pithawala

Burhan currently heads growth and marketing for OYO, where he is responsible for driving complete customer life-cycle right from acquisition to retention by use of Data Sciences and Product led growth engines.

Before this role, Burhan was heading South India for OYO, where he was instrumental in launching Bangalore and other key markets. He led the expansion in South India and took it to over 1000+ hotels from its start in Oct 2014 with the 1st hotel in Bangalore. He handled a team of over 300+ spread across Sales, Operations and Customer Experience.

Before OYO, Burhan Co-Founded a Technology-Driven Event distribution Company in 2012. This experience was key in shaping his learning around growing startups and teams fast.

Burhan is a Graduate from IIT Kharagpur and also has 3 years plus Leadership and Operations Management Experience at ITC Limited and Hindustan Unilever Limited through earlier stints.

At present Burhan is heading growth and conversion for OYO Globally except for China for consumer demand. He manages a team of over 200+ across India, US, UK and South East Asia driving a complete customer demand portfolio. OYOs unique strategies for growth have been key in entering new markets and start getting a solid direct demand very early on. While in-home market India, OYOs realized value run rate grew at 3X YOY in Dec 2018. Recently he bagged the title of Marketing Professional of the year at the National Awards for Marketing Excellence presented by BTVi.