Brendan Shashoua

Senior Director Sales, Southeast Asia and Pacific Lufthansa Group

Brendan Shashoua, born in 1981 and raised in Switzerland, has been appointed Lufthansa Group’s Senior Director Sales Southeast Asia and Pacific in April 2024. Based in Singapore, he is heading the regional Lufthansa Group’s sales force for Southeast Asia and Pacific. Brendan Shashoua began his Lufthansa Group career at SWISS for revenue management in 2011. After 2,5 years he changed to the sales area as a Global Key Account Manager, being responsible for some of Lufthansa Group’s largest corporate customers. In 2018 he took over his first team lead position of the Sales Services and Groups Switzerland where he was as well responsible for the Global Sales Services Competence Center project. In July 2021 he took over the role as Director of Regional Sales Canada being responsible for the Canadian market before taking over the responsibility for Regional Sales Southeast Asia and Pacific in April of 2024. Brendan Shashoua is a Swiss-British dual citizen who holds an Executive MBA with focus on Digital Transformation from Zurich University. He is married and has one son.