The adage goes, “if you fail to plan, you plan to fail”. But sometimes, planning can lead to failure.
It today's disruptive and volatile business climate, well-laid out plans constructed in meticulous detail can be rendered useless within a few months of ‘going live’, Surviving requires moving with speed and agility to adapt to rapidly changing external environments. Underpinning that speed and agility is having a foundation of curiosity and purposefulness to keep questioning existing beliefs and assumptions and to have a thirst for learning and constant reinvention. Azran shares his experiences taking on a new challenge or building attacker businesses from scratch that goes against the “incumbency of the status quo with its might of inertial force”. Incumbents have deep pockets, established brands and distribution channels, scale and capital. The only sustainable advantage that a start-up attacker has is speed.