Anthony Lu

As Regional Director for South East Asia and China for Booking.com Anthony Lu is responsible for growing Booking.com’s presence in some of the most diverse and exciting markets in Asia Pacific, including China, Singapore, Malaysia, Philippines, Thailand, Vietnam, Cambodia, Laos and Myanmar. His focus on business strategy and developing strong business alliances has enabled Booking.com to gain a competitive edge on accommodation supply across different accommodation sectors.

Anthony joined Booking.com in May 2013 as Area Manager of Central China, and progressed on to take on the role of Regional Director of Partner Services, China from 2019. Prior to joining Booking.com, Anthony spent nearly a decade working in sales, marketing and revenue management for luxury international hotels across the APAC region including Singapore, Australia, China and Malaysia.

Anthony received his Master’s degree in Tourism Management from Fudan University in 2003 and started his career as a Management Trainee. A hotelier by heart with sound knowledge of and passion for the hospitality business, he understands what truly drives conversions, revenue growth and how Booking.com can closely partner with accommodation partners to deliver only the best guest and traveler experience.