Ann Lim

Ann Lim is Tourism Australia’s Country Manager in Singapore, overseeing the market since 2020. Her responsibilities include strategic direction to drive Tourism Australia’s activities and partnerships in Singapore, resulting in increased inbound economic benefits for Australia. Beyond destination marketing, Ann plays a key role in harnessing tactical conversion with aviation and distribution partners to target leisure consumers and Business Events opportunities. She also works closely with key stakeholders, from government departments and State Tourism Offices to Australian industry operators, to develop a range of attractive destination experiences. Ann was appointed to her current role after five years as Business Development Manager, where she successfully drove commercial partnerships and distribution development in the market with airlines, key trade and strategic partners. Prior to joining Tourism Australia, Ann amassed more than 12 years of experience in a variety of senior brand management and business development roles across the luxury fashion and lifestyle industry in Southeast Asia.