Today’s consumer uses more screens than ever, so it’s more important than ever to optimise every touch point that you have with them. In order to get more sales, you need to make the experience seamless no matter the channel. In this solutions focused keynote panel discussion, you’ll leave with specific takeaways to exceed the expectations of today’s connected consumer. Our keynote panel will discuss:
· Acknowledging the journey your customer takes from one screen to another in the conversion process
· Connecting the dots of customer data collected across those screens to personalise the experience provided on each, while maintaining a consistent brand message
· Helping your customer to convert no matter the screen (or device)
Customers are rewarding (and staying loyal to) companies that are anticipating their needs and wants. And they are punishing those that clumsily have to relearn basic customer details at each touchpoint. You’ll find out how to reach every customer with the right mobile message to help drive conversions:
· What mobile ad platform works best for your business
· Knowing your product, service or customer best, is there one that might work better than another?
· Have you tested social display ads? Have they been effective?
· Does programmatic make sense for you?
· Identifying how to reach and target your customers using mobile ads
· How are you measuring the effectiveness of your mobile advertising?
· What metrics can you tie back to mobile web and app traffic?